Google names the policy. It never names the sentence.
These are the 134 checks we run, written out — what each one looks for, how severe it is, and practical steps to address it. If your notice gave you a phrase, start by searching for it.
134 checks across 7 groups
Critical
52 checksThe checks we weight highest. If one of these is live on your store, clear it before anything else on the list.
- Availability in Merchant Center: keeping stock status trueYou check this oneMerchant Center
- Bot protection blocking Google Shopping: how to fix itTechnical Compliance
- Business name mismatch in Merchant Center: how to fix itYou check this oneMerchant Center
- Cloaking and sneaky redirects: what Merchant Center forbidsTechnical Compliance
- Compare-at prices on Google Shopping: how to audit themYou check this oneProduct & Catalogue
- Countdown timers on Google Shopping: when they’re allowedProduct & Catalogue
- Currency in Merchant Center: product data, page and checkoutYou check this oneMerchant Center
- Currency mismatch: Merchant Center data vs your product pageYou check this oneCheckout & Payment
- Discounts and “was” prices: what Google counts as genuineProduct & Catalogue
- Dropshipping on Google Shopping: what has to be trueOverview
- Empty collection pages and Merchant Center: what to fixProduct & Catalogue
- Google Merchant Center return policy requirementsPolicy Compliance
- Handling time vs transit time in Merchant CenterPolicy Compliance
- Hidden checkout fees: what Merchant Center allowsYou check this oneCheckout & Payment
- Hidden text on your store: what Google’s spam rules sayProduct & Catalogue
- How to audit your product feed for misrepresentationYou check this oneMerchant Center
- How to handle a no-returns policy on GMCPolicy Compliance
- How to match your Merchant Center return policy to your siteYou check this oneMerchant Center
- How to prepare a new store for Merchant Center reviewOverview
- How to write a GMC reinstatement appeal letterOverview
- Imported and fake reviews: what Merchant Center expectsProduct & Catalogue
- Income claims and digital products on Google ShoppingProduct & Catalogue
- Is “all sales final” allowed on Google Shopping?You check this onePolicy Compliance
- Is your phone line reachable? Test it for Merchant CenterYou check this oneBusiness Identity
- Landing page errors: what Merchant Center expectsTechnical Compliance
- Local warehouse claims and dropshipping: what Google expectsProduct & Catalogue
- Lorem ipsum on a live store: what Merchant Center expectsProduct & Catalogue
- Malware and hacked stores: what Merchant Center policy saysTechnical Compliance
- Medical and health claims in product descriptionsProduct & Catalogue
- Merchant Center document verification: what has to matchYou check this oneBusiness Identity
- Merchant Center store URL: how to keep one verified domainBusiness Identity
- Mismatched price in Merchant Center: product data vs pageYou check this oneMerchant Center
- Old, duplicate and linked Merchant Center accountsYou check this oneBusiness Identity
- P.O. boxes, customer contact, and Merchant CenterYou check this oneBusiness Identity
- Policy pages shoppers can’t open: what Google expectsPolicy Compliance
- Price consistency to checkout: what Merchant Center requiresCheckout & Payment
- Public business address and customer contactBusiness Identity
- Return window: how to state it for Merchant CenterPolicy Compliance
- Robots.txt and Google Shopping: what to block, what to allowTechnical Compliance
- Shipping on your site vs Merchant Center: how to match themYou check this oneMerchant Center
- Shipping policy for Merchant Center: what to publishPolicy Compliance
- “Sold in the last hour” pop-ups and Merchant CenterProduct & Catalogue
- SSL expiry and Merchant Center: how to stop it lapsingTechnical Compliance
- Still suspended after Merchant Center fixes? What to checkOverview
- Subscriptions and recurring billing on Google ShoppingCheckout & Payment
- Supplements on Google Shopping: ingredients and claimsProduct & Catalogue
- Trust badges and security seals: what Google allowsPolicy Compliance
- Urgency and social-proof apps: a Merchant Center clean-upProduct & Catalogue
- Variant stock status: Merchant Center data vs product pageYou check this oneMerchant Center
- Viewer counters and Merchant Center: what you can showProduct & Catalogue
- What is Google Merchant Center misrepresentation?Overview
- Which address goes in Merchant Center and on your website?You check this oneMerchant Center
Major
72 checksReal gaps that belong in the same remediation pass, once the critical ones are closed.
- Account creation at checkout: what Merchant Center allowsCheckout & Payment
- All-caps and promo product titles on Google ShoppingProduct & Catalogue
- Brand attribute in Merchant Center: what to submitYou check this oneMerchant Center
- Broken links and 404s: what Merchant Center expectsTechnical Compliance
- Canonical tags and Google Shopping: one URL per productTechnical Compliance
- Clear return routes for customersBusiness Identity
- Condition in Merchant Center: new, used or refurbishedYou check this oneMerchant Center
- Contact details in images: what Merchant Center expectsBusiness Identity
- Cookie banners over policy pages: what Google asksTechnical Compliance
- Cookie consent and Merchant Center: a banner, not a wallPolicy Compliance
- Cosmetics and beauty product claims — GMC policy guideProduct & Catalogue
- Currency switchers and Merchant Center: what to checkYou check this oneCheckout & Payment
- Custom domain or platform subdomain for Merchant Center?You check this oneTechnical Compliance
- Delivery restrictions: how to state them for Merchant CenterPolicy Compliance
- Does an online store need a Google Business Profile?You check this oneBusiness Identity
- End-to-end checkout testing: phones, markets, fresh sessionsYou check this oneCheckout & Payment
- Feed titles in Merchant Center: what Google allowsYou check this oneMerchant Center
- Fitness equipment claims — what language to avoidProduct & Catalogue
- Fix Google Merchant Center misrepresentation on ShopifyCheckout & Payment
- Geo-redirects and currency: what Google Shopping expectsYou check this oneCheckout & Payment
- Gmail address on your store: what Merchant Center expectsBusiness Identity
- Google Merchant Center misrepresentation checklistOverview
- Got a Merchant Center notice? First steps, item or accountOverview
- How Merchant Center identity verification worksYou check this oneBusiness Identity
- How StoreVerifier checks public store evidenceOverview
- How to align Google Business Profile with Merchant CenterYou check this oneBusiness Identity
- How to audit your checkout for Merchant Center, step by stepCheckout & Payment
- How to audit your Merchant Center shipping settingsYou check this oneMerchant Center
- How to validate your product structured data for GMCTechnical Compliance
- Legal name vs trading name: what your store should showBusiness Identity
- Low-stock messages and Merchant Center: keep the count realProduct & Catalogue
- Marketing popups on policy pages: what Google allowsTechnical Compliance
- Merchant Center review button greyed out? What to checkOverview
- Merchant Center tax: what goes in the price, by countryYou check this oneMerchant Center
- New domain and Merchant Center: does domain age matter?You check this oneBusiness Identity
- “Official distributor” claims: what Merchant Center expectsProduct & Catalogue
- Payment logos and Merchant Center: which icons to showCheckout & Payment
- Payment methods that vanish at checkout: how to fix itCheckout & Payment
- Placeholder text in store policies: how to find and fix itPolicy Compliance
- Policy and contact links: what Merchant Center expectsPolicy Compliance
- Policy links at checkout: what Merchant Center expectsCheckout & Payment
- Pre-orders and backorders on Google Shopping: the ship dateProduct & Catalogue
- Print-on-demand and Merchant Center: time, images, rightsOverview
- Privacy policy for a Merchant Center store: what Google asksPolicy Compliance
- Product data language in Merchant Center: page and checkoutYou check this oneMerchant Center
- Product disapproval vs account suspensionOverview
- Product image size and quality for Google ShoppingProduct & Catalogue
- Product images in Merchant Center: what the feed needsYou check this oneMerchant Center
- Redirect chains and Google Shopping: how to cut themTechnical Compliance
- Refund timing: what to state for Merchant CenterPolicy Compliance
- Shipping cost at checkout vs Merchant Center settingsYou check this oneCheckout & Payment
- SSL and HTTPS for Merchant Center: what has to be secureTechnical Compliance
- Stock status on product pages: what Merchant Center expectsProduct & Catalogue
- Superlative claims on product pages: what you can back upProduct & Catalogue
- Target countries in Merchant Center: match where you shipYou check this oneMerchant Center
- Tax at checkout: what shoppers must see before they payCheckout & Payment
- Terms and conditions: what Merchant Center expectsPolicy Compliance
- Text in images: returns, delivery and contact detailsProduct & Catalogue
- Theme switch leftovers and Google Shopping: what to removeTechnical Compliance
- Variant prices in Merchant Center: matching every optionYou check this oneProduct & Catalogue
- Virtual office address and Merchant Center: the honest setupYou check this oneBusiness Identity
- Watermarks and promo overlays on Google Shopping imagesProduct & Catalogue
- What business name should you use in Merchant Center?Business Identity
- What return address should a Google Shopping store show?Policy Compliance
- What should a payment policy say for Merchant Center?Policy Compliance
- What your Product structured data needs for Merchant CenterTechnical Compliance
- When to set identifier_exists to no in Merchant CenterYou check this oneMerchant Center
- Which business records should match your store for Google?You check this oneOverview
- Which phone number goes in Merchant Center and on your site?You check this oneMerchant Center
- Which phone number to publish for Google Merchant CenterBusiness Identity
- Who pays return shipping: stating it for Merchant CenterPolicy Compliance
- WHOIS privacy and Merchant Center: what to show insteadYou check this oneBusiness Identity
Minor
10 checksHousekeeping. Worth clearing so the record is complete, but not worth reordering your week for.
- How to fix dead or private social links for Merchant CenterYou check this oneBusiness Identity
- How to state customer service hours for Google ShoppingBusiness Identity
- og:price tags and Google Shopping: keep every price in syncTechnical Compliance
- Old social accounts and Merchant Center: revive or retire?You check this oneTechnical Compliance
- Open Graph tags: what Google uses and what to keep currentTechnical Compliance
- Order cutoff times in Merchant Center and on your storePolicy Compliance
- Page speed and Google Shopping: what to fix firstTechnical Compliance
- Sitemap maintenance for online storesTechnical Compliance
- Social media links and Merchant Center: what Google asksYou check this oneTechnical Compliance
- What your social profiles should say, for Merchant CenterYou check this oneTechnical Compliance
This is what can go wrong. A scan says which ones did.
Paste your address and we run the public checks we can reach. Account-only and manual work stays labelled.