Overview
The umbrella — how the individual checks connect.
12 checks in Overview
What does Google Merchant Center mean by misrepresentation?
Misrepresentation is an umbrella, not a diagnosis. A missing policy page, an unsupported claim and a price contradiction are different faults, even when a notice gives them the same broad label. StoreVerifier lays the public evidence side by side so you can work on the page and sentence you can actually change.
Start here when the notice is vague. These guides explain the boundaries, the public checks and the account-side work that remains yours. Everything else in the Library deals with one narrower subject; this category is the map.
There is no magic first fix. Clear the strongest evidenced contradictions, keep a dated record, and leave anything the scan could not reach marked unknown. Boring, perhaps. Still better than guessing.
When the notice is the reason you are here, run the store through the Merchant Center misrepresentation checker before you request another review.
Critical
5 checksThe checks we weight highest. If one of these is live on your store, clear it before anything else on the list.
Major
7 checksReal gaps that belong in the same remediation pass, once the critical ones are closed.
- Google Merchant Center misrepresentation checklist
- Got a Merchant Center notice? First steps, item or account
- How StoreVerifier checks public store evidence
- Merchant Center review button greyed out? What to check
- Print-on-demand and Merchant Center: time, images, rights
- Product disapproval vs account suspension
- Which business records should match your store for Google?You check this one
This is what can go wrong. A scan says which ones did.
Paste your address and we run the public checks we can reach. Account-only and manual work stays labelled.