Merchant Center
Account-side settings you inspect yourself against the live store.
19 checks in Merchant Center
Which checks can only be done inside Merchant Center?
Some useful checks live entirely inside Merchant Center: feed structure, product data specification, business verification and settings. StoreVerifier cannot see that account-side information. The guides in this category show you what to inspect there yourself, alongside the public-store evidence the scanner can capture.
That distinction matters. A live site can look tidy while a feed is stale, a GTIN is missing, or an account setting needs attention. Those are manual checks, not hidden powers behind a storefront scan.
Use this section as a practical account-side checklist. Compare each setting with the relevant published requirement and the live store, then keep your own record of what changed.
Critical
9 checksThe checks we weight highest. If one of these is live on your store, clear it before anything else on the list.
- Availability in Merchant Center: keeping stock status trueYou check this one
- Business name mismatch in Merchant Center: how to fix itYou check this one
- Currency in Merchant Center: product data, page and checkoutYou check this one
- How to audit your product feed for misrepresentationYou check this one
- How to match your Merchant Center return policy to your siteYou check this one
- Mismatched price in Merchant Center: product data vs pageYou check this one
- Shipping on your site vs Merchant Center: how to match themYou check this one
- Variant stock status: Merchant Center data vs product pageYou check this one
- Which address goes in Merchant Center and on your website?You check this one
Major
10 checksReal gaps that belong in the same remediation pass, once the critical ones are closed.
- Brand attribute in Merchant Center: what to submitYou check this one
- Condition in Merchant Center: new, used or refurbishedYou check this one
- Feed titles in Merchant Center: what Google allowsYou check this one
- How to audit your Merchant Center shipping settingsYou check this one
- Merchant Center tax: what goes in the price, by countryYou check this one
- Product data language in Merchant Center: page and checkoutYou check this one
- Product images in Merchant Center: what the feed needsYou check this one
- Target countries in Merchant Center: match where you shipYou check this one
- When to set identifier_exists to no in Merchant CenterYou check this one
- Which phone number goes in Merchant Center and on your site?You check this one
This is what can go wrong. A scan says which ones did.
Paste your address and we run the public checks we can reach. Account-only and manual work stays labelled.