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Technical Compliance

Public technical evidence: schema, SSL, and reachability.

23 checks in Technical Compliance

Which technical checks come before the content ones?

Before content-level checks mean much, a duller set of checks has to pass: does the site serve a valid SSL certificate? Does the product markup use correct schema.org structured data? Do redirects resolve cleanly? Can a normal browser reach the public page?

None of this is a verdict on honesty or policy. It is plumbing. A missing or malformed Product schema can make public product information harder to interpret; a broken redirect can send shoppers somewhere they did not expect. Both are worth fixing on their own evidence.

This category is often practical to improve: many items are a one-time technical correction, followed by a fresh public check to make sure the change is actually live.

Critical

6 checks

The checks we weight highest. If one of these is live on your store, clear it before anything else on the list.

  1. Bot protection blocking Google Shopping: how to fix it
  2. Cloaking and sneaky redirects: what Merchant Center forbids
  3. Landing page errors: what Merchant Center expects
  4. Malware and hacked stores: what Merchant Center policy says
  5. Robots.txt and Google Shopping: what to block, what to allow
  6. SSL expiry and Merchant Center: how to stop it lapsing

Major

10 checks

Real gaps that belong in the same remediation pass, once the critical ones are closed.

  1. Broken links and 404s: what Merchant Center expects
  2. Canonical tags and Google Shopping: one URL per product
  3. Cookie banners over policy pages: what Google asks
  4. Custom domain or platform subdomain for Merchant Center?You check this one
  5. How to validate your product structured data for GMC
  6. Marketing popups on policy pages: what Google allows
  7. Redirect chains and Google Shopping: how to cut them
  8. SSL and HTTPS for Merchant Center: what has to be secure
  9. Theme switch leftovers and Google Shopping: what to remove
  10. What your Product structured data needs for Merchant Center

Minor

7 checks

Housekeeping. Worth clearing so the record is complete, but not worth reordering your week for.

  1. og:price tags and Google Shopping: keep every price in sync
  2. Old social accounts and Merchant Center: revive or retire?You check this one
  3. Open Graph tags: what Google uses and what to keep current
  4. Page speed and Google Shopping: what to fix first
  5. Sitemap maintenance for online stores
  6. Social media links and Merchant Center: what Google asksYou check this one
  7. What your social profiles should say, for Merchant CenterYou check this one

This is what can go wrong. A scan says which ones did.

Paste your address and we run the public checks we can reach. Account-only and manual work stays labelled.