How to write a GMC reinstatement appeal letter

An appeal is a dated list of what you changed and the proof, not a plea. In the Merchant Center review form, pick “I fixed the issue” if you changed the store. Google’s “Request a review of your issues” page says to disagree only when you understand the policy and can support the request, and warns that you may only get one chance to disagree, so don’t spend it on a hunch. Name the issue as the notice does. Then one line per change: the page or setting, what it said before, what it says now, the date. Attach proof for each line: dated before-and-after screenshots, plus documents where the change is about who you are. For a claimed partnership, the Misrepresentation policy’s appeal tips list contracts, agreements, news articles and the brand’s public statements. Add a line on what keeps it fixed. Product Experts on the Merchant Center Community give the length test: if you can’t sum up every action in a few short, clear sentences, you’re not ready.

Merchant Center's review form starts with a choice between “I fixed the issue” and “I disagree with the issue”, and it matters which you pick. Google's “Request a review of your issues” page is careful about the second: “Make sure you understand the policy and can support the request before you disagree with the issue.” It also warns: “You may only have one chance to disagree with the issue.” If you changed the store, you fixed the issue. Say so.

If you do disagree, the form asks for more: “If you disagree with the issue, provide an appeal reason and/or upload required documentation.” The Misrepresentation policy's own tips for submitting an appeal say what counts as evidence when the issue is a claimed partnership or affiliation: “This can include contracts, written agreements, a link to a credible news article that mentions about the connection and any public statements (like a social media post) from the brand or organization confirming the partnership.” Its tone advice fits every appeal: “take the time to be thorough, accurate, and honest.”

Product Experts on Google's Merchant Center Community give the best length test going: “When you do submit, you need to be able to summarize every action you took in a few short, clear sentences. If you cannot do that, you are not ready.” That rules out the two letters that get written most: the essay arguing the policy, and the one-liner asking what is wrong.

A request that holds up has four parts. The issue, named as the notice names it. The changes, each with the page or setting, what it said before, what it says now and the date. The proof: screenshots, documents, links. And what keeps it fixed, such as a check you now run before each promotion. Then stop.

Timing matters as much as wording: send it after everything on the fix-before-you-appeal checklist is done, and read review attempts and cool-down first, because a second unsuccessful request can start one.

The free scan makes the changes part easy to write. Scan before and after the fix, and the two reports list each problem with its page and wording, which is most of your list already. It cannot see or submit anything in Merchant Center; the form is yours. See every check on the misrepresentation checker.